Last week I noticed a new pastry/bakery shop on Sherbrooke street: Olivier Potier . I just had to go and sniff around!
I did today and I got quite a surprise! A couple of surprises to be more precise:
1) the place doesn't look like a bakery at all
2) They didn't have a lot of bread (as much I like sweet stuff, I'm a total nut for really good bread)
3) Their baguette is said to have won 2nd place in a french baguette competition
Now what really freaked me out was Le Pain du Peuple (the people's bread). It was a pretty big bread , 12 or 14 inches long. You can tell it's an artisan bread, with good whole grains.
The price 14.95$
Yep you read that right a freaking fifteen dollar bread! A FIFTEEN DOLLAR BREAD!
A FIFTEEN DOLLAR BREAD!
Okay one last time
All together now
A FIFTEEN DOLLAR BREAD!!!
You can get half for 7.95$. At that point I just turned and left. That is definitely one thing that is wrong with the world!
Just what do they do to the bread to make us swallow that price tag? Did the Pope bless it? A greecian virgin goddess knead it?
Was it touch by a Kardashian (ew!) or a Bieber(ew!) ?
A couple of minutes ago while perusing their web site I came accross what I find is the ultimate no no for a bakery......
They don't even bake the bread on premises! They go pick it up at another bakery up north of Montreal!
That deserves a huge WTF!