Wednesday, September 1, 2010

Guaranteed Pure Milk bottle

One of my favorite Montreal landmark is the Guaranteed Pure Milk bottle . I would look at it everyday getting off the train to go to work and again at night going home. It is I think one of the oldest advertising sign still standing.



It was built in 1930 and designed by by architects Hutchison, Wood & Miller as advertising for the Guaranteed Pure Milk Company. It is located on Lucien L'allier st. Here are her specs: 6 tons,10 meters (33ft), and is a water tower (I didn't know that!)
It was built by Dominion Bridge Company with riveted steel; it has a capacity of 250,00 liters (66,000 US gal).

After years of neglect and graffitis, it looked horrible! Just like in the top picture. All sad and rusted.

Thanks to the efforts of Heritage Montreal, volunteers and private donors it was restored to its former glory in 2009.



Tis is an actual picture I took in June this year. I couldn't take it facing me because I didn't have acces to the site. I'm glad it's back!

LONG LIVE THE MILK BOTTLE! 
P.S: I took my info from Wikipedia :)

6 comments:

Mick said...

I love stuff like this! Some where on Route 66 theres a water tower in the shap of a Hinez's Ketchup Bottle. Oklahoma is home to the worlds largest Coke Bottle haha its like 5 stories high!

Linda @ A La Carte said...

That is a very cool milk bottle. So glad to see it is restored!!

Maureen said...

How awesome that it has been restored! Looks great!

Jabacue said...

Now if more cities put some money into restoring things like this which bring back the past, the better. Good for Montreal!
Jim

Anna said...

That is very cool, I didn't know anything about this, I wonder if my Mum does. I'll have to tell her about your post. I hope I'll get back to Montreal soon to check it out for myself.

The Crazy Suburban Mom said...

So funny, when we were going to visit my grandparents there were always things I remember. Billboards, signs...stuff like this.

sigh

Now I go down the garden state parkway and they have giant billboards that rotate out ads, like a movie theater.... For strip clubs. I mean, sheesh